Trends relevant from a business marketing point of view
In a world of 4.89 billion social media users, trends keep rising to the top and fading away. Some however, get retained in user psyches.
Let us take a look at the trends that hold promise for the social media landscape for 2023.
Small-medium sized businesses have higher opportunities to partner with top content creators
As recession looms large over world economies, larger brands may tighten creator budgets to cope. This may be an opportunity for smaller businesses to grab the time of top content creators. A few months ago, BuzzFeed News stated that content creators are facing a decline in sponsorship offers from brands. This means that smaller businesses now have wider access to creators at lower rates.
Cross-posting is becoming the new normal
It’s not a sin to post the same content across different platforms.
A Hootsuite survey showed that 52% of respondents cross-post content to multiple social platforms with as few changes as possible.
Social media marketing is all about being confident in everything you do. So don’t worry about the value of cross-posted content. Focus on exploring more platforms that align with your business goals. Apart from the ‘big five’ (LinkedIn, Facebook, YouTube, Twitter, and Instagram), businesses can benefit by having a good presence on Pinterest, Quora, Telegram and Snapchat as well.
There is a growing demand for social customer service
Consumers have increasingly turned to social media for shopping as well. But there’s a high level of customer dissatisfaction. Poor customer service was faced by most of the respondents of a survey by SproutSocial.
Hence, boosting the efficiency of customer services on social media should be a top priority. Adopting chatbots on social and messenger apps is an excellent way to maintain customer reputation.
Social media is the new search engine
According to a Google study, forty percent of 18- to 24-year-olds use social media as their primary search engine.
This makes Social Media Optimization (SMO) and Social Search Optimization (SSO) make-or-break marketing skills for brands. And of course, we all know that our social networks are also used for brand research.
AI post recommendations are getting better in quality and quantity
2022 was a big year for AI, and the coming year will be even bigger.
One of Meta’s top goals for 2023 is to display more relevant AI-suggested content on users’ newsfeeds.
In July 2022, Meta’s CEO Mark Zuckerberg said, “Right now, about 15% of content in a person’s Facebook feed and a little more than that of their Instagram feed is recommended by our AI from people, groups, or accounts that you don’t follow. We expect these numbers to more than double by the end of next year,”
A trend you didn’t see coming: The ultimate hashtag strategy.
Hashtags are no longer relevant
The keywords in your description matter more than the common hashtags. The algorithm is smart enough to identify the content of your post and push it to the right audience. So work on constantly improving the quality of your content for greater reach.
These were some of the dominating trends of this year’s social media. Take good advantage of them to stay ahead in the game! Remember – the social media landscape is dynamic and competitive. Make sure to keep an eye on all that’s happening. It doesn’t mean that you always need to do something new. Work smart, and get more strategic.
We wish that you win a lot of this year!