The Great White Lie in Marketing
Or, why there ain’t no free lunch for most of the world Dear Modern Day Marketer, In your experience, what – among the many scams,
Or, why there ain’t no free lunch for most of the world Dear Modern Day Marketer, In your experience, what – among the many scams,
One of the common threads amongst the various avatars I don is that of interviewer. As I speak to various candidates to gauge their ‘fit’
…is never the question! Rather, the dictum seems to be, “If you are an entrepreneur, you must pitch”! Startup founders who don’t go out and
We live in a world where everything is constantly changing. In the branding and designing world these changes seem to take place at a relatively
Trends relevant from a business marketing point of view In a world of 4.89 billion social media users, trends keep rising to the top and
Does turmeric need any marketing? Especially in India? Well, at a recent event that I attended, turmeric was a hot topic. Everyone I met had
The friendly Devi in the polka-dot blouse is a symptom of a larger malaise A typical verse in the Devi Stuti (credited to Rishi Markandeya)
“AI has become an increasingly important tool in the realm of content creation. With its ability to quickly analyze and understand large amounts of data,
If you’ve been around in the workplace as long as I have, which is a little over a quarter of a century, I am sure
Manna from the cafes, courtesy canny employers Whether it’s the naming ceremony of a newborn, or the wake of a dear one; whether an inauguration,
I hated numbers when I was young. That is until I figured out that they tell interesting stories. It was during my years in the
As branding consultants, we often conduct branding workshops for our clients. These are either during the course of a single day spent with the client’s