Writing content is an art. And art should be given the respect it deserves. We exist in an era where people are consuming content in high proportions. It is almost as though we are caught in a content avalanche.
Needless to say, anything that does not stand out in terms of good quality and value will either be admonished or blatantly ignored. Therefore, the content that you write should cut through the noise and be educational at the same time. It takes time and practice to learn the skill of churning out quality content. Writing gone bad could even de-track your business.
Worried much? No reason to be, if you take a little effort to keep a few pointers in mind while drafting your content.
Create content that is original
Google and the world loves original content. You should never take credit for a piece of content that has been copied from elsewhere. While we wouldn’t appreciate reading plagiarised content, the same goes with others as well.
Headlines should make headlines
A headline is the cover that wraps a piece of content. If the cover isn’t attractive enough, the content within will most certainly be left unread. Statistics say that while 80% will read the headlines of a block of content, only 20% will read the entire article. Therefore, unless the headline is compelling enough for the reader to go all the way down to the end of the article, you would have lost your reader right at the beginning.
Provide a solution and a relevant CTA
Readers look for answers. They seek help when searching for a topic. In order to grab attention and sustain it, give them what they seek. Your content should provide answers to the questions that the readers are looking for. Also, a random block of content is of no use if the reader is not advised on how to apply the lessons in her day-to-day life.
It is also important that you handhold your readers into doing exactly what you want. Provide compelling CTA (Call-to-action) buttons that will retain readers within your page and not let them loiter away from your space.
Write error-free content
You write some important content and put it up on the web. By virtue of your organisation’s brand name your post attracts visitors in thousands, only to find the content full of grammatical errors! Definitely not a situation you want to find yourself in.
There cannot be a worse turn-off than to read content that is grammatically incorrect. Language, structure and grammar of your post are of utmost importance if you want to retain readers and make a lasting mark with your writing.
Write content that is SEO(Search Engine Optimization) friendly
All the time you spend on writing content might go waste if Google does not pull out your post for a keyword search. Before you dive deep into writing, identify what your target audience is searching for. It helps to build your writing around topics that are most searched on the web and for which readers are seeking urgent answers.
Content should be crisp and clear
We are in a fast-paced world. Nobody has the time to go through big blocks of writing. You would be wasting yours and the reader’s time putting up huge walls of content to read.
Make it crisp. Use short sentences to get your point across. Readers lose interest if they have to read content that is difficult to comprehend. If you don’t want your readers to run away from your page, avoid jargons and words that need to be looked up in the thesaurus.
Splash in images and videos
Images, videos or smart arts attract more eyeballs than just plain text would. Visuals go a long way in driving your message across to the reader with ease and also in keeping your readers hooked to your page. If you think any part of your content can be represented visually, go ahead and scrap writing paragraphs. Splash your content with colorful visuals.
A little effort and practice can go a long way in improving the quality of your content and make your posts stand out in the crowd.
“Easy reading is damn hard writing” – Nathaniel Hawthorne