November 4, 2020

Defining Great Buyer Personas

It’s all in the detailing… “Catching someone’s attention and being heard amid this streaming torrent of information is the greatest challenge of contemporary marketing.” ― Adele […]
May 20, 2020

To MOOC or Not to MOOC

A Perspective on Open E-learning Courses MOOC – Move Over Offline Classrooms? Not quite. Massive open online courses (MOOCs) take learning to the homes of millions […]
January 22, 2020

Privacy Matters – For Your Business and Your Consumers

Did you know antibiotics don’t work on viruses? I bet you also know, as most people on the tech grid do, that technology giants such as […]
August 29, 2019
Artificial Intelligence in B2B Marketing

Artificial Intelligence in Marketing – Making Sense of the Hype

Key takeaways for marketers to action TODAY It’s undeniable but true: Artificial Intelligence (AI) is all set to disrupt B2B marketing. Are marketers across the globe […]