Materiall – Product Launch

Target geography


Target demography

Clothing, E-Commerce, Automobiles, Healthcare



Employee size



Mountain View, California

The Ask

The client needed a redesign of their logo and website. They also wanted to build marketing collateral with a focus on effective social media posts and engaging explainer videos.

How we rose to the challenge

The team at Clearly Blue started with creating an efficient and collaborative workflow for marketing collateral development. Checks and approvals were included in multiple stages to ensure that the messaging remained true to the client’s brand identity.

The design team redesigned the client’s logo while consulting the client’s team at various stages. Revamping of their website involved the inclusion of functionalities to ensure meeting the goals of the redesigning effort.


The eye-catching website that drew the attention of potential e-commerce retailers was received well by the client.

Retailers’ collections were more sorted and organised in the new design. The new website, with the help of MIX and PICK – the next generation products backed by artificial intelligence – gave online shoppers a user-friendly and enriched user experience.

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