Clearly Blue started with an expansive branding workshop to establish HirePro’s brand identity. A detailed SWOT analysis helped assess the client’s current position and guided strategy for website building. The Clearly Blue team then worked with the top management of the company to finalise details such as the color palette, type of content, font, and tone of language which would tell their brand story comprehensively. Multiple brainstorming sessions helped finalise the theme for the website.