CASE STUDY · FINANCIAL SERVICES · WEBSITE DEVELOPMENT
A digital overhaul for a capital markets specialist
How we repositioned Raadhi Capital as an IPO and capital markets specialist with a credible, 11-page website built on Framer.
Client
Raadhi Capital / Raadhi Advisors
Industry
Financial advisory
Services
Messaging, content, web design, collateral
Platform
Framer, 11 pages
THE CHALLENGE
Generalist messaging for a specialist firm
Raadhi needed to be seen as capital market and IPO specialists and a trusted partner, not a general implementation firm. Its content, especially About Us, was too general, and it needed a clean, professional design that built credibility and made its services clear.
11
pages, designed and built on Framer
3
core service lines the site is built around
OUR APPROACH
Fewer services, sharper positioning
We organised the site around IPO Advisory, Investor Relations and Strategic Financial Services, and dropped the rest. Content went through a structured feedback loop based on industry examples, and the design avoided illustrations to match industry norms.
ISSUERS
Companies preparing to go public
Clear proof of IPO advisory and capital markets expertise.
MARKET PARTNERS
Investors and financial partners
A firm with the depth and gravitas of a trusted partner.
HOW WE WORKED
01
Wireframes, content, then build
A defined process with target dates: wireframing, Home page content, then design and development.
02
Iterated on design
Multiple prototypes shared for review, and Home page content revised from an external presentation.
03
Re-sorted the project archive
Old Capital Markets and Debts projects moved into Select IPO Projects or Strategic Advisory, and outdated ones archived.
OUR SOLUTION
A credible, focused corporate website
Framer website
Design and development of an 11-page corporate website.
Service restructuring
A site structure built around three core services, focused on IPO specialisation.
Page content
Content for all 11 pages, including Home, About Us, Team, three service pages, Client Projects and Case Studies.
Case studies
New and updated case studies, each with a Raadhi Impact callout and a bulleted background.
Team page
Every staff member shown with photos and titles, to show the depth of the team.
Collateral design
Logo updates, design templates, and creatives for employee events.
THE IMPACT
Raadhi now reads as an IPO specialist
The new website became the base for all of Raadhi’s marketing content.
11
pages of capital markets-focused content
3
service lines: IPO Advisory, Investor Relations, Strategic Financial Services
1
content base for all later collateral and presentations
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