CASE STUDY · B2B SAAS · E-PROCUREMENT
From a silent LinkedIn page to a sales-ready content engine
How we gave Proctek, a 28-year-old Matexnet group company, a digital voice and the sales collateral to win buyers and vendors.
Client
Proctek, Matexnet group
Industry
Digital procurement
Services
Content strategy, social, collateral, web content
Timeline
6 weeks
THE CHALLENGE
A legacy with no digital voice
Proctek runs an e-negotiation platform that helps buyers save on every procurement event. To grow both sides of the marketplace it needed buyers and vendors to find it, and to understand why it was simpler than the alternatives. Online, it barely existed.
28 yrs
of Matexnet group credibility to draw on
0 posts
on Proctek’s LinkedIn page when we started
OUR APPROACH
One strategy, two audiences
We co-wrote a content and communication strategy with Proctek’s team, got management sign-off, and built every asset from it.
BUYERS
Finance heads and supply chain leaders
Proof of savings and cycle-time gains, told through customer stories.
VENDORS
Sellers looking for new business
A simple, low-cost way to reach serious buyers.
HOW WE WORKED
01
Co-created with sales
Case studies were built hand in hand with Proctek’s team and its customers.
02
Flexed the scope
We swapped planned deliverables for the assets sales needed most, right then.
03
Turned data into visuals
Revisions added infographics drawn from the numbers in each case study.
OUR SOLUTION
An end-to-end digital enablement kit
Communication plan
A monthly roadmap across social, newsletters and drip emailers.
Customer case studies
Now a staple of Proctek’s sales pitches.
Social media
A content calendar with copy and creatives for every post.
Sales collateral
Battle cards, sales deck messaging and design, and newsletter templates.
Website
Content and initial design positioning Proctek as the simpler e-procurement choice, built on Framer.
THE IMPACT
Proctek went from invisible to pitch-ready
The stories we helped Proctek tell. Customer results we surfaced and turned into sales proof.
XX
posts published in the first [N] months, from zero
5
customer case studies now used in sales pitches
[X%]
LinkedIn follower growth [CONFIRM WITH PROCTEK]
5.5%
savings across 92 events for Kaleesuwari
₹164 Cr
in transaction value behind those savings
8%
savings for a Fortune 500 client
3 days
cut from that client’s cycle time
“Our sales team now spends less time chasing information and more time building meaningful customer relationships. With a clearer view of every opportunity, we can prioritize the right conversations, respond faster, and move forward with confidence. The difference is a simpler process, stronger collaboration, and more focus on what matters.”
Yogeshwaran S
CEO, Proctek
Starting from zero online?
Let’s build the strategy, stories and assets that get your brand into the room.
