CASE STUDY · HR TECH · WEBSITE DEVELOPMENT
From brand workshop to a resource hub for HR excellence
How we gave HirePro, a leader in enterprise recruitment, a new website and content engine that grew inbound enquiries 5x.
Client
HirePro
Industry
Enterprise recruitment
Services
Branding, web design, content, development
Launched
June 2020
THE CHALLENGE
A recruitment leader without a digital front door
HirePro needed a completely new website to showcase its brand, products and services. It had to communicate clearly and accurately to HR heads, talent acquisition leaders and CHROs in Banking, Finance and IT Services in India.
5x
inbound enquiries through the new website
70–80%
of website leads moved to the next stage
OUR APPROACH
Brand first, then the build
We ran a branding workshop with a full SWOT analysis, then defined the colour palette, fonts, tone and content themes with HirePro’s top management. That foundation guided every page and asset.
HR LEADERS
HR heads, TA leaders and CHROs
Clear, credible answers on recruitment technology and HR topics.
INDUSTRIES
Banking, Finance and IT Services in India
Content shaped for the sectors HirePro serves most.
HOW WE WORKED
01
Branding workshop
A SWOT analysis and brand definition, done with HirePro’s top management.
02
End-to-end delivery
Content creation through to launch, led by our Account Manager and her team. Live in June 2020.
Built the Resources hub
After launch, we customised the theme’s portfolio layout into a filterable Resources page and loaded the first content.
OUR SOLUTION
A brand-led website with a built-in content engine
Branding & identity
A consistent brand identity, language and theme across the site.
Website development
Full-scale design, content and development of HirePro’s new digital presence.
Content strategy
Long-form articles, eBooks such as Campus Hiring, infographics and blogs on recruitment tech and HR.
Resources page
A dedicated hub with filters for videos, blogs, articles and case studies.
THE IMPACT
HirePro’s website became its best lead source
Comprehensive, self-explanatory content brought in leads with purchase intent.
5x
growth in inbound enquiries, June–Dec 2020 vs. the same period a year earlier
70–80%
of website leads moved to the next stage, the highest the client had seen
June 2020
site launch, with the Resources hub added after
“We partnered with Clearly Blue for developing HirePro’s digital presence, starting with our website. The project involved the end-to-end process from content creation to launch. We are very happy with the outcome: the new website has been favorably received by our customers.”
[NAME]
[TITLE], HirePro
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