CASE STUDY · GLOBAL CAPABILITY CENTERS · EMPLOYER BRANDING
Employer branding at scale for a global GCC leader
How a multi-year content partnership delivered complete employer brand and candidate toolkits for every new Global Capability Center launch.
Client
Global GCC leader
Industry
Global Capability Centers
Services
Employer branding, content, microsites, design
Engagement
2–3 years, every GCC launch
THE CHALLENGE
A new employer brand for every center, fast
The client has set up more than 170 Global Capability Centers for major global enterprises, employing over 155,000 professionals. Each new center needs a distinct employer brand that attracts local tech talent while staying true to the parent enterprise, delivered quickly, consistently and with full legal accuracy.
Scalable employer branding
Distinct, high-impact employer brands for every new GCC, each true to its parent enterprise’s values.
Fragmented recruitment touchpoints
Career portals, screening tools and candidate communications all needed one consistent message.
Speed to market
Every GCC setup demanded a full content suite, from microsite to onboarding, fast and fully compliant.
OUR APPROACH
A modular, multi-year content partnership
We built a continuous 2–3 year engagement with a standard, end-to-end content and collateral framework applied to every new enterprise GCC.
MODULAR
Reusable asset blueprints
Customisable templates across Recruitment Essentials, Microsite Content and Candidate Experience collaterals.
HOW WE WORKED
01
Brand ingestion & discovery
Style guides, typography, palettes, vector assets and culture statements gathered for each new GCC.
02
Content & wireframing
Targeted copy across recruitment, microsite and onboarding touchpoints, with visual prototypes for digital platforms.
03
Legal & executive review
Multi-stage reviews with business units, client stakeholders and legal teams on disclaimers and terminology.
04
Delivery & enablement
Production-ready PDFs, DOCX, vector packs, email templates and web-ready code, ahead of hiring drives.
OUR SOLUTION
A complete employer brand toolkit for every GCC
Recruitment essentials
Screening questions, fitment and evaluation guides, and recruiter talking points on the parent enterprise and operating model.
Microsite messaging
Messaging architecture covering mission, guiding principles, regional hub focus and open roles.
Social Media Marketing
Social media posts for candidate engagement
Factsheets & workplace branding
Enterprise factsheets on reach, achievements and ESG, plus wall graphics and workplace visuals.
Candidate engagement campaigns
Pre-boarding email sequences, from welcome and belonging to Day One, plus hub and intranet announcements.
THE IMPACT
Consistent employer brands, launch after launch
Standardised copy-and-design frameworks cut cycle times for microsite launches and collateral rollouts.
2–3 yrs
of continuous delivery across every client GCC launch
100%
complete content toolkits delivered for every client engagement
Day 1
candidate communication covered, from first screening onward
Operational consistency
Strict brand compliance and message alignment across diverse enterprises, with no developer or external bottlenecks.
Need employer branding at scale?
Let’s build the strategy, stories and assets that get your brand into the room.
