Designing the Face of Smarter Hiring
Social Media Creatives
We developed a series of LinkedIn creatives for Gappeo. The intent was to make the posts feel less like sales pitches and more like solutions. Each creative was designed to communicate Gappeo's AI-driven edge with visual sharpness and messaging that resonated with the talent acquisition community, building familiarity, credibility, and engagement. One post at a time.
Website Design and Development
Clearly Blue designed the website for Gappeo, an AI-powered, end-to-end hiring platform built for global recruiters and staffing firms.
The brief: make a technically sophisticated product feel immediately accessible.
The visually compelling and easy-to-navigate design resulted in a digital experience that gave enterprise recruiters instant confidence in the platform, and gave Gappeo a front door that bridged the gap between deep-tech capability and recruiter confidence.
Branding and Strategy
We architected comprehensive brand guidelines for Gappeo.ai. By integrating strategic storytelling with visual design, we developed Gappeo's initial brand persona and a scalable design system. This "brand manifesto" ensures consistency across all digital touchpoints, driving growth through clear, purposeful identity development.
Product Design: Designing the Hiring Experience, Screen by Screen
Clearly Blue designed the core product screens for Gappeo's platform that included the interfaces recruiters use every day to move from open role to shortlisted candidate. Our work covered the recruiter workflow end-to-end: creating job listings, adding and managing candidates, and assigning Gappeo's AI-powered features – voice screening, video interviews, and candidate assessments to automate the evaluation process.
