ANSR

Designing End-to-End Candidate Journeys

ANSR is a global leader in building and managing Global Capability Centers(GCCs), helping world-class enterprises build high-performing in-house teams in India and other talent-rich hubs. With over 210 GCCs established and 225,000 professionals hired, ANSR's expertise spans talent, workspace, and operations at scale. As a creative partner, Clearly Blue has been designing candidate-facing touchpoints that shape how top talent experiences and engages with ANSR's GCC clients.
Microsites: A Compelling Window Into the Company
Designed to give GCC candidates a compelling window into the company, each microsite showcased culture, roles, and a seamless path to apply. Every design reflected the identity of the hiring brand while giving candidates the clarity and confidence to take the next step.



Recruitment Essentials: The Tools That Make Hiring Conversations Count
TA talking points, hiring manager guides, and candidate FAQs for brands like American Airlines, T-Mobile India, and CIBC India. Each document was crafted to give recruiters and hiring managers the right language, structure, and confidence to carry the conversation forward.



Continuous Candidate Engagement: Keeping Candidates Close, From First Touch to First Day
Clearly Blue designed mailers for ANSR's continuous candidate engagement programme, helping GCC clients stay connected with candidates through every stage of the hiring journey. From welcome communications to culture and values mailers, each piece was designed to build familiarity, reduce drop-off, and make candidates feel like they already belonged.



Social Media for new GCCs






