Mayfair - We Care
Content, SEO, and Digital Transformation for a Global Health Benefits Leader
Mayfair We Care is a global health benefits and emergency assistance specialist with over 30 years of experience, serving 250,000+ members across 200 countries. Our engagement covered website content, SEO, blogs, marketing collaterals, and animation videos, shifting their brand narrative from a Third Party Administrator (TPA) to a true global health benefits partner.
Website Content and SEO: Humanizing a Global Brand Voice
Clearly Blue transformed 8 core web pages with empathetic storytelling that harmonized Mayfair's offerings of care and technology. Keyword research and meta optimization were built into the process from the start, establishing a robust SEO foundation that gave their digital presence a strong footing in search.
Content Strategy and Marketing Collateral Development
As part of our editorial production support, we authored weekly long-form blogs addressing specialized topics such as medical repatriation and expatriate mental health, positioning the brand as a thought leader. To optimize collateral, we condensed a dense corporate brochure into a high-impact 6-page digital version and developed a Master Capability Deck that translated complex, data-rich material into a compelling narrative.
Multimedia Strategy and Onboarding
We produced four ‘how-to’ animation videos for Mayfair's member portal, covering tasks like claim submission and tracking. We developed a high-impact explainer video for global corporate events to enhance brand recognition. Each asset was designed to reduce operational friction and optimize the onboarding experience for members across the globe.