Social Media is a blessing! A known and universally agreed upon fact.

But one slip, and you could be staring at doomsday. Social media’s reach is far and wide. It can soar your business to great heights or bring it crashing down to pieces. So we might just tighten our belts and be careful about what we do with our social media!

Let us list down a few pointers we could actually be careful about and save ourselves from being under a load of bricks.

Don’t be generous to promote your competitor’s content on your posts

You come across a very interesting piece of information on the web and decide to put it up on your website/blog.

Wham! What you do not notice is that the link is a content on your competitor’s page. In a hurry to put up good content on your page, you unknowingly promote your competitor. Taking inspiration from your peers is one thing, but actively promoting a competitor’s content is nothing less than foolishness.

Don’t post without proofreading

As fast as content spreads on the web, you want to make sure your content is of the highest quality in terms of language, grammar and spellings. The last thing you want is an embarrassment due to a spelling faux pas. Aim for a minimum of three rounds of editing within the team before any content is sent for publication.

Don’t throw text at your audience

You know it and so does everyone else! Nobody has the luxury of time to read pages of text on your website or blog. Visuals hold a reader’s attention far more than any compelling text does. If you want to grab and retain customers, make sure to add visuals like photos, videos, charts etc. to your content.

Don’t provide inaccurate facts

You should be the first choice for your readers to get their information from. The more accurate the facts that you put up as part of your content, the more your credibility builds up. Inaccurate facts bring down the trust factor on you. As a result, you may lose out on readers, if you don’t take time out to validate your facts.

Don’t brag about your company

Your social media marketing should not be about you or your company. People always look for what’s in it for them before reading all the way. Unless you bring value to the reader, you may not be able to retain the reader. Instead of bragging about what you or your company does, talk about how the reader is benefitted by your content. It should always be about them, and not about you!