February 20, 2020

Tell me a story, Teacher!

Are Stories A Better Way to Engage Online Learners? Ever read/listened to stories from Panchatantra, the ancient Indian collection of animal fables? Its author Vishnu Sharma […]
February 19, 2020

Hitting the High Notes with Your Blog: Here’s How To Do It

My editor and I were reviewing a blog recently and I remarked that the blog lacked depth. So the discussion led to ‘How does one add […]
February 19, 2020
What's your story

The Power of Storytelling in Marketing and Brand Building

Stories, for ages, have been invariably used to engage audiences –  effect and recollection being profound. This basic human reaction has been used by marketers to […]
January 22, 2020

Privacy Matters – For Your Business and Your Consumers

Did you know antibiotics don’t work on viruses? I bet you also know, as most people on the tech grid do, that technology giants such as […]
January 9, 2020

The Year of Perfect Vision, Conversations with Netflix, Long-Form Content and Other Huge Stuff

What’s hot and what’s not in 2020 Funny things, new year celebrations. Happen every year, without fail. The completion of a circle (err..ellipse, rather) around the […]
December 23, 2019

What’s Trending in Cybersecurity in 2020?

In a world that is increasingly getting connected digitally, where wristwatches to heart pacemakers tell the condition of the heart, refrigerators that order vegetables from shopping […]
December 23, 2019

E-Learning Trends – 2020

A look at where tech-enabled learning is going in the coming year E-Learning – first coined by Elliott Maisie in 1999 – is learning using technology […]
December 11, 2019

Reading Some Content Marketing Tea Leaves

What’s hot? What’s not? 5 trends to help with your 2020 content planning Where does the time go? 2019 whizzed past many of us, and here […]
October 22, 2019

The Secret Behind Creating Habit-forming Products

Approach and steps for businesses to create habit-forming products Habit-forming Products – an Introduction What prompts us to automatically check our phones every few minutes? Why […]
September 27, 2019
OTT

Are you Using OTT to Tell Your Brand Story?

How to use OTT Platforms for B2B Marketing Are you Using this Channel to Tell Your Brand Story? How to use OTT Platforms for B2B Marketing […]
September 4, 2019

B2B Omnichannel Marketing Strategies

B2B Marketing Strategies Designed for Omnichannel Success B2B brands are using action-oriented omnichannel marketing strategies for greater success in 2019. With greater access to differentiated marketing […]
August 29, 2019
Artificial Intelligence in B2B Marketing

Artificial Intelligence in Marketing – Making Sense of the Hype

Key takeaways for marketers to action TODAY It’s undeniable but true: Artificial Intelligence (AI) is all set to disrupt B2B marketing. Are marketers across the globe […]

February 14, 2019

Pinterest for B2B Marketing. Really!??

  Hello there! As a marketer, you are always on the lookout for newer ways to connect with your potential customers and you understand the power […]
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