From Classroom to Conference Rooms

Jaya S

Blog

Jun 10, 2025

My Internship Journey at Clearly Blue Digital


- A Blog by Summer 2025 Marketing Interns

If Internships came with warning labels, mine would have said, “ Caution: May cause rapid growth, intense Canva bonding and mild obsession with pivot tables!”

They say college prepares you for the real world -but my textbooks once did not mention the client calls, pivot tables or the sudden addiction to Google Analytics.

Before I joined Clearly Blue, I imagined marketing was all about interesting slogans and cool colours. I soon discovered it was about the audience personas, SEO rabbit holes, and learning how to make data look exciting in client reports( Spoiler: it's harder than it looks!)

Marketing 101, But Real

Day One was a blur of introductions and smiling faces and my mind buzzing with questions: What if I mess up? What if I asked stupid questions? What if I don't fit in? Clearly Blue threw me right into the action - with a crash course on their services, client expectations and content marketing.

My first task: Sit in a client meeting and take notes. Simple right? Not when half the words tossed around were acronyms I never heard before.I got my first taste of brand workshops and storytelling frameworks where I learnt that ICP doesn't mean a cool tech gadget but Ideal Customer Profile.

By the second week, I was writing client meeting reports using Canva (yes, me!) and gathering buzzwords like value proposition and nurture plans. I progressed from formatting meeting summaries to building social media audits and a master trainer’s playbook.

I also learnt that there is a right way to choose colors based on the brand colours - no, pickling your favourite shade of blue wont work.

The next week, it was all about analysis. Competitor analysis? Market positioning? Social media strategy? , you name it - I was on it. Clearly Blue trusted me to dive deep into competitor analysis and marketing strategies that can be followed. I even learnt to build a social media calendar.

Here it was that I found a newfound appreciation for excel. And my spreadsheets got an upgrade: pivot tables, filters and —-drumroll—dashboards. I built dashboards for email campaign outreach, analyzed lead data and summarized the results using charts and funnels.Honestly,even excel seemed impressed.

I realised that it requires more brainpower than a semester of finals to analyse all the data and come up with long term content strategies.

Wrapping the loose ends without losing my mind!

The big day arrived- doing a presentation to the team. Heart pounding, slides ready. And I clicked, ‘Present’. For the first time, I realised I wasn't an intern fumbling with acronyms anymore but a contributor, a learner and a part of the team.

What I really learned:

Beyond the tasks and tools, this internship taught me how to:

  1. Adapt quickly in a fast-paced environment.

  2. Communicate clearly( when in doubt, overcommunicate)

  3. Take initiative and trust myself - even when I felt clueless

  4. And yes, how to use Excel like a functional adult.

Clearly Blue didn't just offer me an internship. They gave me ownership, guidance and space to grow. I walked in as a student. I left as someone who could confidently contribute to marketing and maybe even explain all the buzzwords to a friend without crying.

Going to market is a complex exercise. Make your GTM journey easier with an experienced partner like Clearly Blue. Rely on our expertise as a thought leadership agency across a variety of media. Our digital storytelling services help brands win at the marketplace. Talk to us to turbocharge your GTM, Sales and Customer Success campaigns.

Clearly Blue Digital Pvt. Ltd. 167, 1st Floor, Dollars Colony, 4th cross, J P Nagar Phase 4, Bangalore – 560078 +91-8088184687 contact@clearlyblue.in

Going to market is a complex exercise. Make your GTM journey easier with an experienced partner like Clearly Blue. Rely on our expertise as a thought leadership agency across a variety of media. Our digital storytelling services help brands win at the marketplace. Talk to us to turbocharge your GTM, Sales and Customer Success campaigns.

Clearly Blue Digital Pvt. Ltd. 167, 1st Floor, Dollars Colony, 4th cross, J P Nagar Phase 4, Bangalore – 560078

+91-8088184687 contact@clearlyblue.in

Clearly Blue Digital Pvt. Ltd. 167,

1st Floor, Dollars Colony, 4th cross,

J P Nagar Phase 4, Bangalore – 560078

+91-8088184687 contact@clearlyblue.in

Going to market is a complex exercise. Make your GTM journey easier with an experienced partner like Clearly Blue. Rely on our expertise as a thought leadership agency across a variety of media. Our digital storytelling services help brands win at the marketplace. Talk to us to turbocharge your GTM, Sales and Customer Success campaigns.

Clearly Blue Digital Pvt. Ltd. 1

67, 1st Floor, Dollars Colony, 4th cross,

J P Nagar Phase 4, Bangalore – 560078

+91-8088184687 contact@clearlyblue.in