January 22, 2020

Privacy Matters – For Your Business and Your Consumers

Did you know antibiotics don’t work on viruses? I bet you also know, as most people on the tech grid do, that technology giants such as […]
January 9, 2020

The Year of Perfect Vision, Conversations with Netflix, Long-Form Content and Other Huge Stuff

What’s hot and what’s not in 2020 Funny things, new year celebrations. Happen every year, without fail. The completion of a circle (err..ellipse, rather) around the […]
December 23, 2019

What’s Trending in Cybersecurity in 2020?

In a world that is increasingly getting connected digitally, where wristwatches to heart pacemakers tell the condition of the heart, refrigerators that order vegetables from shopping […]
December 23, 2019

E-Learning Trends – 2020

A look at where tech-enabled learning is going in the coming year E-Learning – first coined by Elliott Maisie in 1999 – is learning using technology […]
December 11, 2019

Reading Some Content Marketing Tea Leaves

What’s hot? What’s not? 5 trends to help with your 2020 content planning Where does the time go? 2019 whizzed past many of us, and here […]
October 22, 2019

The Secret Behind Creating Habit-forming Products

Approach and steps for businesses to create habit-forming products Habit-forming Products – an Introduction What prompts us to automatically check our phones every few minutes? Why […]
September 27, 2019
OTT

Are you Using OTT to Tell Your Brand Story?

How to use OTT Platforms for B2B Marketing Are you Using this Channel to Tell Your Brand Story? How to use OTT Platforms for B2B Marketing […]
September 4, 2019

B2B Omnichannel Marketing Strategies

B2B Marketing Strategies Designed for Omnichannel Success B2B brands are using action-oriented omnichannel marketing strategies for greater success in 2019. With greater access to differentiated marketing […]
August 29, 2019
Artificial Intelligence in B2B Marketing

Artificial Intelligence in Marketing – Making Sense of the Hype

Key takeaways for marketers to action TODAY It’s undeniable but true: Artificial Intelligence (AI) is all set to disrupt B2B marketing. Are marketers across the globe […]
July 30, 2019

Get Ready To Be Amazed-on

jeff@amazon.com. Yes, that’s the email address of Jeff Bezos, CEO of Amazon. If you’re disgruntled about some Amazon service or product (and who on the planet […]
June 28, 2019

The secret part of UX you never heard of..

..and it’s importance for product success Product creation has become a much-studied and optimised science nowadays. From ideation to prototyping to design and development cycles, aided […]
May 29, 2019

Customer Success: The Third Engine of Growth

Why building a Customer Success team may be crucial to your product’s growth story What is common between Amazon’s “One-click” purchase or Myntra’s “Try before you […]

July 4, 2017

Life as an Intern

  If somebody came upto me and asked me what my thoughts on starting college are, I’d call it an exciting, life-altering experience that can truly […]
July 7, 2017

Why are college students taking the start-up route?

Facebook founder Mark Zuckerberg’s rise to dizzying levels of stardom, and Larry Page and Sergey Brin’s unprecedented success upon starting a search engine named Google, are […]
October 3, 2017

Why Clearly Blue?

  Our newsletter editor Niveditha wanted me to write about why Clearly Blue was started. So here goes! Clearly Blue was started because, despite many naysayers, […]
November 16, 2017

The Wind beneath Her Wings: Attitudes to Adopt from India’s Women Sporting Heroes

Mary Kom, Sania, Sindhu, Saina, the Phogat sisters… the roll-call for Indian sportswomen, who have made a mark on the world stage, is getting longer. Each […]
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