September 4, 2019

B2B Omnichannel Marketing Strategies

B2B Marketing Strategies Designed for Omnichannel Success B2B brands are using action-oriented omnichannel marketing strategies for greater success in 2019. With greater access to differentiated marketing […]
August 29, 2019
Artificial Intelligence in B2B Marketing

Artificial Intelligence in Marketing – Making Sense of the Hype

Key takeaways for marketers to action TODAY It’s undeniable but true: Artificial Intelligence (AI) is all set to disrupt B2B marketing. Are marketers across the globe […]
July 30, 2019

Get Ready To Be Amazed-on

jeff@amazon.com. Yes, that’s the email address of Jeff Bezos, CEO of Amazon. If you’re disgruntled about some Amazon service or product (and who on the planet […]
June 28, 2019

The secret part of UX you never heard of..

..and it’s importance for product success Product creation has become a much-studied and optimised science nowadays. From ideation to prototyping to design and development cycles, aided […]
May 29, 2019

Customer Success: The Third Engine of Growth

Why building a Customer Success team may be crucial to your product’s growth story What is common between Amazon’s “One-click” purchase or Myntra’s “Try before you […]
April 4, 2019

Artificial Intelligence Shaping the Future of Learning

Artificial Intelligence. Machine Learning. Words that are creating quite a stir everywhere, eh? Wondering what the fuss is all about? It wouldn’t be wrong to say […]
March 26, 2019

Maximize your time – Listen to these 10 podcasts

Goodbye playlists, welcome podcasts! As an avid podcast listener, I can say for sure that this listening phenomenon is here to stay. With the advent of […]
February 18, 2019

Veena Ramagopalan: From an Indian Naval Officer to a Corporate Leader

Clearly Blue’s #Gaggle is proud to feature its interaction with Veena Ramagopalan, an inspirational leader who translated her experience in the Armed Forces into a successful […]
February 14, 2019

Pinterest for B2B Marketing. Really!??

  Hello there! As a marketer, you are always on the lookout for newer ways to connect with your potential customers and you understand the power […]
January 18, 2019
Mistakes to avoid in B2B Marketing

8 B2B Marketing Mistakes to Avoid

B2B marketing is actually pretty simple, except when you make it complicated. Hello, marketer. A new year has begun. It’s time you sit down with your […]
December 20, 2018

Content Marketing – What’s in Store in 2019?

Your organisation’s content marketing strategy was a runaway hit in 2018.  You think that you can rest easy and apply the same strategy for yet another […]
December 19, 2018

Content Marketing – Some Home Truths

Tips for onboarding the right team to build those winning campaigns Hello there, modern-day marketer! Do you feel like you’re drowning in a babble of content? […]

June 20, 2017

Indian Railways’ PR Weapon Of Choice: Twitter

2910special train services r planned for #SimhasthKumbh2016 which is 233% more than last Kumbh2004 #SimhasthRail2016 This is a tweet from the Ministry of Railways’ handle @RailMinIndia. […]
October 3, 2017

Why Clearly Blue?

  Our newsletter editor Niveditha wanted me to write about why Clearly Blue was started. So here goes! Clearly Blue was started because, despite many naysayers, […]
October 3, 2017

Meet the people behind the magic – Padmaja Narsipur

  As part of our first newsletter, we feature the person behind the existence of Clearly Blue – Padmaja Narsipur.     What better way to […]
November 16, 2017

The Wind beneath Her Wings: Attitudes to Adopt from India’s Women Sporting Heroes

Mary Kom, Sania, Sindhu, Saina, the Phogat sisters… the roll-call for Indian sportswomen, who have made a mark on the world stage, is getting longer. Each […]
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