January 22, 2020

Privacy Matters – For Your Business and Your Consumers

Did you know antibiotics don’t work on viruses? I bet you also know, as most people on the tech grid do, that technology giants such as […]
January 9, 2020

The Year of Perfect Vision, Conversations with Netflix, Long-Form Content and Other Huge Stuff

What’s hot and what’s not in 2020 Funny things, new year celebrations. Happen every year, without fail. The completion of a circle (err..ellipse, rather) around the […]
December 23, 2019

What’s Trending in Cybersecurity in 2020?

In a world that is increasingly getting connected digitally, where wristwatches to heart pacemakers tell the condition of the heart, refrigerators that order vegetables from shopping […]
December 23, 2019

E-Learning Trends – 2020

A look at where tech-enabled learning is going in the coming year E-Learning – first coined by Elliott Maisie in 1999 – is learning using technology […]
December 11, 2019

Reading Some Content Marketing Tea Leaves

What’s hot? What’s not? 5 trends to help with your 2020 content planning Where does the time go? 2019 whizzed past many of us, and here […]
October 22, 2019

The Secret Behind Creating Habit-forming Products

Approach and steps for businesses to create habit-forming products Habit-forming Products – an Introduction What prompts us to automatically check our phones every few minutes? Why […]
September 27, 2019
OTT

Are you Using OTT to Tell Your Brand Story?

How to use OTT Platforms for B2B Marketing Are you Using this Channel to Tell Your Brand Story? How to use OTT Platforms for B2B Marketing […]
September 4, 2019

B2B Omnichannel Marketing Strategies

B2B Marketing Strategies Designed for Omnichannel Success B2B brands are using action-oriented omnichannel marketing strategies for greater success in 2019. With greater access to differentiated marketing […]
August 29, 2019
Artificial Intelligence in B2B Marketing

Artificial Intelligence in Marketing – Making Sense of the Hype

Key takeaways for marketers to action TODAY It’s undeniable but true: Artificial Intelligence (AI) is all set to disrupt B2B marketing. Are marketers across the globe […]
July 30, 2019

Get Ready To Be Amazed-on

jeff@amazon.com. Yes, that’s the email address of Jeff Bezos, CEO of Amazon. If you’re disgruntled about some Amazon service or product (and who on the planet […]
June 28, 2019

The secret part of UX you never heard of..

..and it’s importance for product success Product creation has become a much-studied and optimised science nowadays. From ideation to prototyping to design and development cycles, aided […]
May 29, 2019

Customer Success: The Third Engine of Growth

Why building a Customer Success team may be crucial to your product’s growth story What is common between Amazon’s “One-click” purchase or Myntra’s “Try before you […]

July 26, 2018

Customer Training and e-Learning

Internal training is a very important aspect of any organization. Trainings hone the skills of your employees, upskill them and improve their performance. Your organization may be […]
July 27, 2018

Game-Changers for eLearning

Picture a group of people sitting in a classroom and listening to hours of lecture. Seems impossible to imagine in current times? Do you think people […]
September 11, 2018

Microlearning: A Lesson a Day

So many things to learn, so little time. Attention spans are an important aspect in the learning process and in the Internet age, these have become […]
September 14, 2018

Adventures in new-age learning: from the humble slate board to Product Management Fundamentals

  Perhaps I’m giving my age away but I distinctly remember using a slateboard to learn my alphabet. The writing tool was not quite a calcium […]
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