December 17, 2020

Indian Storytellers

From the Puranas to Mrs. Funnybones India’s tryst with stories goes back into the mists of time when stories were told but not written. I grew […]
November 6, 2020

Marketing Basics: Explainer Video

Why your business needs it? And why it is the right solution for you? Suppose you are researching the latest mobile phones, you will quite likely […]
November 6, 2020

Marketing Basics: Pitch Deck

Are you a budding entrepreneur looking for growth opportunities and not sure of how to build a winning pitch deck? Here’s all you need to know… […]
November 5, 2020

To Send or Not to Send‽‽

A perpetual question that bogs down a marketer In today’s age, almost every enterprise depends highly on its social media to run its marketing campaigns, and […]
November 5, 2020

The Battle of the Twins

Organic reach Vs Paid reach Have you ever been part of a marketing strategy meeting where the main conversation is whether to take an organic approach […]
November 5, 2020

Marketing Basics: Wireframes

A how-to guide to get started Have you ever thought that building a website or a mobile app is kind of like building a house? Architects […]
November 5, 2020

What is an Infographic

All you need to know… Infographics (a blend for information graphics) are virtually popular in almost every industry – from digital marketing to e-learning, infographics deliver […]
November 5, 2020

Marketing Basics: The Elevator Pitch

Your rise to fame… Picture this. You are at a business conference and during the tea break, you happen to see the CEO of an established […]
November 4, 2020

Defining Great Buyer Personas

It’s all in the detailing… “Catching someone’s attention and being heard amid this streaming torrent of information is the greatest challenge of contemporary marketing.” ― Adele […]
October 8, 2020

The Matter of Bias

It was April 12th, 2018. Two black men walked into a Starbucks outlet in Philadelphia for a business meeting.  Not long after three police officers arrived […]
August 19, 2020

Outsourcing in Pharma – The Best Prescription to Follow?

Marcia Angell, the former editor-in-chief of The New England Journal of Medicine and current  senior lecturer in social medicine at the Harvard Medical School, once said:  […]
August 6, 2020

Vital Disruptions in Healthcare, courtesy COVID

The heartbeat of societies finally gets its day in the sun With over 16 million infections and close to 700,000 deaths worldwide by end-July 2020, the […]